By: Eliot Dalton

This is one of the most extreme times you are likely to live through.
It is NOT business as usual.

We know the world’s health and economy are being dramatically altered and that the hospitality/lodging industry is in a precipitous decline. We are currently in “survival mode” both with our personal and business health for at least the 2nd & 3rd quarters of 2020.

Please continue to take care of yourself and your loved ones. Stay current with the CDC and local government websites for updates on best practices. By being conscientious now, we can help prevent needless hardship down the road.

Couple on a walk discussing the future

As you move through this uncertain landscape and try to determine what’s appropriate for you in your business right now, ask yourself this question: Will this action or decision help more people or fewer people? Asking that question will keep you on the path to making business decisions that are good for you, your business, and your clients.

When we finally come through the COVID-19 challenge, travel and hospitality brands with a deeper purpose are going to shape the future of the entire industry. It is certainly what the next generation wants from us. Success will lie with those brands that recognize both the fragility of our industry, and the world we live in. They will embrace creating meaningful travel experiences while seeking to make a positive difference in the communities in which they operate.

Stay informed, Stay connected: