The Inner Circle Blog

Top Marketing Mistakes New Inn Owners Make

According to expert inn marketing analyst, Kelly Garbarino, the most critical marketing mistake new lodging property owners make is not gleaning enough knowledge regarding the marketing initiatives of the previous owners. It seems intuitive to gather all possible intel from those that go before us, but we have seen this lack of knowledge transfer as the primary tripping point in [...]


Biggest Mistakes When Buying a Bed and Breakfast – Part II

If you’ve read Part I of this series, we look forward to sharing additional curated knowledge from industry experts on how to buy a business and operate it as a successful B&B, inn, boutique hotel, or other unique lodging property. If you missed Part I, take a step back, and read Biggest Mistakes When Buying a Bed and Breakfast - [...]

Biggest Mistakes When Buying a Bed and Breakfast – Part I

At White Stone Brokers, nothing excites us more than assisting our clients with their dream of owning a hospitality property. Working with new innkeepers to find the property they have been dreaming about is one of the true joys of this business. After consulting with many first-time owners over the years, we’ve discovered common mistakes when buying a bed and [...]

Running a Restaurant Business – Are You Ready To Jump in the Game or Head for a Time Out?

We recently interview Richard Blum on The Inner Circle, an expert restaurant consultant with over 20 years of experience in hospitality. We asked him for general advice on buying an inn with a restaurant or food service of any kind. Keeping reading for his top tips on running a restaurant, great advice whether you are in the market to buy [...]

So You Want to Sell Your Inn? Marketing Action Steps To Take Now

Have you been considering selling your inn, bed and breakfast or boutique hotel? What are the critical steps you need to consider before listing? Let’s start planning your exit strategy keeping in mind these keen insights from White Stone Marketing's lead consultant, Kelly Garbarino. When to Start The Process of Selling Three years is the magical timeline according to Garbarino. [...]


What are the 3 Most Important Tips to Sell a Bed and Breakfast?

Operations expert, Linda Hayes, knows a thing or two about selling a business - particularly in the hospitality arena. Having owned a luxury inn as well as a successful restaurant, Linda graciously spent her time today going over her top 3 considerations for selling an inn business. Mental Preparation for Selling a Bed and Breakfast First and foremost, you have [...]


Why Professional Photography Matters for Your New Property

In a recent session on The Inner Circle, we spoke with expert hospitality photographers, Christian Giannelli and Beth Campbell, who collectively have over 30 years of experience capturing hotel lifestyle shots. They shared their insights for those on limited budgets, how to capture your property in each season and what to expect when you’ve finally chosen a boutique hotel photographer. [...]


So You Want to Buy a Bed and Breakfast?

E Scot Fuller-Beatty and Laura McDowell of The Bold Collaboration worked side by side for many years learning the art of hospitality running a 5-room Bed and Breakfast in Portland, Maine. They recently joined us on The Inner Circle, our exclusive community platform for aspiring and current inn owners, to share some of the secrets to their success after buying [...]